Google Analytics Advanced Segmentation

December 2nd, 2008 Categories: Uncategorized

Today I played around with a new feature for Google Analytics, I analysed my book’s blog and separated my visits from organic search listings into customer buying types.  So for example a Lead is someone who types a keyword with “call of duty” and book in it; a prospect is someone who needs help, so they type a keyword with “call of duty” and guide or help in it; and finally my suspects (those that own the game) type in anything with “call of duty” in it.  I’ve also filtered them to English language speakers only, as my book is in English!!!

I can now start to see how many sales I am likely to get, it looks like a couple a day at the moment :)
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