Detecting Online Commercial Intention
November 13th, 2008
Categories: Uncategorized
So this is a website I just found through a blog from MSN. It basically allows you to enter a search query and it will return the probability that this is a commercial query. I’ve had a play around and it seems as though it may be useful. It could fit the missing piece of the puzzle, the amount of search volume that has commercial intent. So if we take the following example:
Flyfishing books – 1900 AVG per month – 0.51056 commercial probability – therefore 970 purchases will be made on average per month on Google for the term flyfishing books.
This could be useful for market research and also determining what keywords to target, in fact I would consider adding it into my own version of KEI…
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